The Doctor’s Kitchen — Dr. Rupy’s Summer Down Under
— Services
- Campaign
- Content Strategy
- Public Relations
Promoting the healing power of food with Dr. Rupy Aujla
Manifest was tasked with Introducing Dr. Rupy to the Australian market, spotlighting his newest cookbook ‘Cooks’ and The Doctor’s Kitchen app during a whistlestop tour Down Under.
In an industry flooded with local health and wellness personalities and talent, we positioned Dr. Rupy as a thought leader on all things science, nutrition and health. Leaning on his medical background and personal experience to help him stand out in a crowded space, we leveraged his profile in the UK to generate excitement in the Australian market.
The Challenge
Drive maximum impact for Dr Rupy’s tour Down Under, promoting his approach to health and wellbeing, The Doctor’s Kitchen app, and his latest cookbook, ‘Cooks’.
Blending his medical expertise and first-hand experience, we empowered Aussies to take a more proactive approach to their health
We prioritised showcasing Dr. Rupy as a pioneer for all things health, wellness and nutrition, and leveraged his UK profile, y to generate excitement in the Australian market. Aussies love British talent, and knowing Dr. Rupy’s regular broadcast appearances with the likes of BBC and Channel 4, we were able to showcase his personality and unique story to local media to drum up excitement.
His powerful message about how he was able to reverse a chronic health issue through diet and lifestyle, captivated the attention of the Australian market. By focusing on his first-hand experience, we could demonstrate the importance of nutrition and diet – with him as living proof of the impact. Leaning on local insights around the rise of cardiovascular disease and incidental malnutrition, we were able to provide timely commentary to ongoing health conversations in Australia.
Manifest secured top tier media placements across national TV, mainstream online publications, print magazines and podcasts pre, during and post his Australian tour.
His appearance on ‘The Morning Show’, Australia’s second most watched breakfast program not only drove millions of views and drove the presenters to say his dish was the most delicious they’d tasted on air that year – the show extended an invitation to have Dr. Rupy contribute to the program on an on-going basis as part of its ‘Hey Doc’ segment on debunking health and nutrition myths.
