Raws — Straws that don't suck
- Brand Strategy
- Brand Identity
- Content Production
- Brand Experience
- Public Relations
Creating a sustainable straws brand that doesn’t suck
Strawbuddy came to Manifest with a brilliant idea; they wanted to create sustainable, natural straws out of Swedish reed. However, they needed Manifest to create a brilliant brand to bring the idea to life.
We developed a new name, brand proposition and visual identity and subsequently, Raws was born. To launch to market, Manifest created a live activation, launch event and media announcement. Since then, we’ve continued to work with the brand on its strategy, global expansion, crowdfunding initiatives and more.