Bringing ‘Unexpected Humanity’ to the Metaverse.
Leveraging Improbable’s Morpheus technology, together with components of Web3, MSquared builds, operates and services new virtual worlds for other businesses in its open metaverse. The metaverse may seem complex, their mission is simple: To bring about meaningful, valuable, and lasting virtual experiences.
How? By providing innovators and creators with the network, governance and commercial structure to support the connection of metaverses and the interoperability of content across linked worlds. To bring MSquared’s vision to life, we developed a brand attitude & principles delivered across various brand expressions from the logo and custom typography through to marketing assets, corporate livery and more.