Native Shoes x Crayola — What If We Created…
- Video Production
- Social Media
- Content Production
- Mason Eve
- Stephanie Price
- Blood Orange
Uniting Native Shoes and Crayola to show how creativity can spark change in the world
We teamed up with Brooklyn-based artist, designer and educator, Mason Eve, to create a series of huge murals that used the power of a paintbrush to bring to life visions of how the world could be changed for the better. Working alongside kids, families and couples, Mason’s humongous pieces of art covered topics such as recycling, equality and nature.
The creative process came to life in a series of short videos and stills that told the story of #WhatIfWeCreated and urged others to get involved. This content would go on to be the lead creative used across owned channels, within retailer partners’ stores.
2020 was a trying year for all – one filled with loss and sadness and frustration and friction. But it was also a year in which there was a new willingness to make the world a better place for today and for future generations. This became the jump-off point for #WhatIfWeCreated – a series of uplifting videos that aimed to show anyone can have world-changing ideas.