Whizz Kidz — The Real Difference
— Services
Advertising
Brand Strategy
Campaign
Video Production
Content Production
— Collaborations
Gusto Films
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Whizz Kidz — The Real Difference
Bringing home #TheRealDifference the right wheelchair makes to a young person’s life.
There are 75,000 young people with mobility issues in the UK. But it can be hard to relate to the challenges they face. We know the work Whizz Kidz does makes a real difference in young people’s lives, but the lives of young, disabled people aren’t so different.
We showed the impact of Whizz Kidz work through the universal relatability of a milestone moment, featuring a real Whizz Kid. With a campaign that brought home how the right wheelchair, at the right time, is the real difference in a young person's life.
The Challenge
Create a brand building campaign that brings home the transformational, life changing impact of Whizz Kidz services and support.
We drove donations with the relatability of an everyday milestone moment, creating a unified, multi-channel campaign featuring a real young, disabled person and their family.
Manifest developed a unified, multi-channel campaign including a hero film, radio and print adverts and a brand playbook to unify all content.
In partnership with Gusto we produced an raw, honest, celebratory film centred on the universally relatable experience of a child’s journey to school. The emotional, true-to-life story brought the challenges and triumphs of a young disabled person to a mass audience.
Inspired by real interviews and testimonials Manifest developed a copy poem for use across print and radio adverts giving voice to young disabled people and their families.
The Results
The film was viewed over 1 million times across channels, with website traffic up by 22% and a 9.1% uplift in online donations to the charity. The creative also helped secure pro bono ad space for the brand in the FT.