Hans & René — Gelato & Good Times
Tone of Voice
Getting a beloved Nigerian treat ready for retail
Hans & René, a gelato and desserts brand in Lagos, Nigeria engaged Manifest with a brief to revamp its brand identity. The company is planning to expand regionally and globally, with new locations and products.
It needed a brand ID that felt authentic to the brand’s history and origins and stood out in the crowded market. It had to feel rooted yet flexible enough to be understood and embraced by a global community.