Gousto — The Dinner Show hub
— Services
- Campaign
- Influencer Relations
- Social Media
- Content Strategy
- Content Production
- Public Relations
- Web Design
— Collaborations
- Katherine Ryan
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Gousto - The Dinner Show Hub
Making mealtimes the main event
Manifest developed an earned-first, multi-channel campaign celebrating iconic food scenes in TV and film, working with small screen star Katherine Ryan to bring he campaign to life.
This included building a dedicated ‘dinnerbase’ website, matching Gousto recipes to memorable movie scenes, amplifying the emotional connection between food and film in culture.
The Challenge
Amplify the existing Steal The Show ATL and with a PR campaign that drives disproportionate fame.
We integrated food and film moments that resonated culturally to build an emotional connection with the Gousto audience.
Our Approach
Position dinner with Gousto as the exciting headline event of any evening (all week long).
Deliver increased awareness, share of voice, and build an emotional connection with the Gousto target audience by integrating culinary and cinematic elements that resonate culturally.
The Reaction
Manifest developed an earned-first, multi-channel campaign celebrating iconic food scenes in TV and film. This included building a dedicated ‘dinnerbase’ website, matching Gousto recipes to memorable movie scenes, amplifying the emotional connection between food and film in culture.
Manifest led the creative direction for a shoot recreating these with brand ambassador Katherine Ryan, that served to deepen the association between TV, film and food.
The Manifest campaign content included food scenes synonymous with pop culture in order to ensure media appeal and drive widespread editorial coverage and media impact.
This proved incredibly effective, with high-quality coverage having a direct impact on share of voice, achieving double that of Gousto’s main competitor during the same period.
The campaign didn’t just spark sales, Gousto saw a quantifiable impact on brand reputation through PR, exceeding business targets for the year.
