Gousto — Cookstarter
Supporting Britain’s diverse food culture by helping independent restaurants thrive
With the hospitality sector struggling during the COVID-19 pandemic, Gousto had the opportunity to stand up for those struggling independent restaurants that faced closure. As the champion of food variety, Gousto was the perfect brand to galvanise the British public to get behind their favourite local restaurants.
Fronted by chef Gizzi Erskine, and supported by national treasure Joe Wicks and comedian Katherine Ryan as well as local foodie influencers, the Cookstarter asked the public to nominate their favourites with the winners receiving a £10,000 grant and a year long mentoring mentoring programme from Gousto executives, as well as the chance to have their recipes made available on the Gousto platform.