Clarks — UGC Influencer Projects
— Services
- Influencer Relations
- Social Media
- Content Strategy
- Content Production
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Clarks — UGC Influencer Projects
Reinvigorating Clarks’ social feed through UGC influencer partnerships
Clarks set out to reinvigorate its social presence and connect with a younger, style-driven audience. With heritage rooted in craftsmanship but needing relevance in fashion and streetwear, the brand turned to Manifest to create social-first content that felt authentic, fresh, and culturally attuned.
Manifest delivered a UGC-driven influencer program that paired Clarks with emerging creators on Instagram and TikTok over 5 seasonal campaigns.
We sourced the right talent, negotiated smartly, and built repeat partnerships that stretched budgets and generated more assets than forecast — positioning Clarks as both creator-friendly and culturally relevant.
The Challenge
Refresh Clarks’ social presence to resonate with a younger, style-driven audience while maintaining brand heritage, generate authentic content tailored for social, and do it all within a tight influencer budget — all while tapping into cultural conversations around fashion, lifestyle, and streetwear.
We built a UGC-driven influencer strategy rooted in smart creator matchmaking.
We built a UGC-driven influencer strategy rooted in smart creator matchmaking. By carefully selecting emerging talent who aligned with Clarks’ brand story, we maximized budgets without sacrificing quality.
Our approach went beyond one-off posts. We identified creators we could champion early, nurtured long-term relationships, and developed them into repeat partners who consistently delivered authentic content.
The UGC influencer program delivered more than just content — it built credibility. By working with 46 emerging creators whose voices already resonated in fashion and lifestyle, Clarks was able to show up in culture in an authentic way. The content felt organic to social feeds, sparking stronger engagement and driving conversations around the brand in spaces it wanted to play.
Audiences responded to the relatability and style of the creator-led assets, delivering consistently high engagement rates across Instagram and TikTok. For Clarks, this meant not only reaching new communities but also seeing a tangible lift in how the brand was perceived among younger, style-conscious consumers.
On the operational side, Manifest’s negotiating power and talent relationships turned tight budgets into outsized output. We consistently secured more influencers and more assets than originally forecast, stretching spend while maintaining quality. Many of the creators became repeat collaborators — proof that our strategy to nurture long-term partnerships was working.
Ultimately, the program exceeded expectations. Clarks gained a bank of authentic, high-performing content, an engaged creator community, and measurable increases in engagement that helped reinvigorate its social presence and position the brand as both timeless and culturally relevant.
