Candy Crush — Pat McGrath Labs “Fab Faux Pas”
— Services
- Brand Strategy
- Design
- Campaign
- Video Production
- Influencer Relations
- Social Media
- Content Strategy
- Content Production
- Brand Experience
- Public Relations
— Collaborations
- Tefi (Talent)
- Alex Consani (Talent)
- We The Wencks (Production)
- BASLIQ (Jeweler)
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Candy Crush — Pat McGrath Labs “Fab Faux Pas”
Creating a fabulous faux pas
Manifest brought the Candy Crush x Pat McGrath Labs collab to life, turning a limited-edition launch into an interactive, buzzworthy cultural moment.
The goal was to combine Candy Crush’s vibrant colors with Pat McGrath’s luxe artistry while engaging fans in a playful, shareable way.
The Challenge
Boost Candy Crush’s cultural relevance through immersive collaborations, standout storytelling, curated talent, and multi-platform content that drives press, social buzz, and community connection.
We turned the Candy Crush x Pat McGrath launch into a playful, buzzworthy moment with hidden diamond rings, golden-ticket surprises, influencer hype, and show-stopping social posts.
We brought the Candy Crush x Pat McGrath Labs collab to life, turning a limited-edition launch into a playful, buzzworthy moment. The collection mixed Candy Crush’s vibrant colors with Pat McGrath’s luxe artistry, creating a visually striking, shareable experience.
To spark excitement, three $10,000 diamond-encrusted rings were hidden in regular orders, creating a golden-ticket–style frenzy. The missing rings were bespoke pieces handcrafted by British jewelry house BASLIQ, the beloved jewellery brand to celebrities like Beyonce and Gigi Hadid, whose unique rings are adorned with white diamonds, rubies, sapphires, and 22k solid gold.
Reimagining the jeweller’s signature wrap-around ‘Drop Ring’, they were designed to elegantly encircle the new Candy Crush Saga x Pat McGrath Labs lipsticks, doubling as fine jewelry and a playful beauty accessory that merges Candy Crush’s vibrancy with Pat McGrath’s signature opulence.
The unintended mix-up has sparked a craze of its own with two of the originally intended recipients Tefi & Alex Consani taking to social media in disbelief, urging fans to help them find their rings. Standout social posts amplified the story, turning shoppers into active participants and maximizing visibility across channels.
Fans jumped at the chance to share their unboxing moments online, driving organic social buzz and media coverage. The treasure-hunt twist created real-time excitement and kept audiences talking.
Influencer amplification and strong social content extended reach, engaging both loyal fans and new audiences. The campaign reinforced the collection’s playful exclusivity while making Candy Crush x Pat McGrath a culturally buzzworthy moment.
