Bulleit Frontier Whiskey — The Pioneer Project
- Brand Experience
- Public Relations
An eco-conscious spin on a film premiere
Leverage Bulleit Frontier Whiskey’s brand film, "A Toast To The Times" featuring J. Ivy to drive awareness for their brand platform: Bulleit Pioneer Project.
The film was launched at an eco-conscious film premiere in LA, days before the GRAMMYs. Every part of the celebration was considered to minimize its impact on the Earth, including upcycled furniture, a "root to stem" menu, and local recycling and composting partnerships.