Aperol — Coachella Activation
— Services
- Brand Strategy
- Influencer Strategy
- PR Strategy
- Events Management
- Public Relations
— Collaborations
- MAKE
- Swell
- Coachella
- Village
- MBooth
Play full video
Aperol x Coachella Hype Reel
Elevating Aperol’s global presence at the world’s biggest stage
With just three months from onboarding to activation, Manifest led the Aperol x Coachella partnership end-to-end—owning both the global strategy and on-the-ground execution. As the lead coordination agency, we managed all timelines, deliverables and stakeholders, serving as the final decision-maker from a brand guardianship perspective.
We brought together a global network of client teams, local market leads, and IAT agencies—including the US lead agency, social and content partners, production teams, and Coachella itself. The sponsorship demanded precise alignment. Manifest represented Aperol in every conversation, ensuring that content, copy, talent behaviour, social activity and even drinks service reflected both Aperol’s joyful spirit and Coachella’s strict criteria.
As Coachella’s official Spritz partner for the third year, Aperol aimed to make its boldest statement yet. With over 250,000 festival-goers and a global media reach exceeding 100 billion, the stage was set for an unforgettable moment.
We aimed to transform the partnership into a global celebration, positioning Aperol as the drink that sparks connection, conversation, and unforgettable memories across continents.
We set a new global standard for brand experience, making sure every touchpoint, every market, and every moment delivered the unmistakable joy and authenticity that defines Aperol.
After being handpicked to lead Aperol’s global PR and influencer strategy, we orchestrated a unified campaign across key markets including the US, UK, Italy, Germany, Spain, Argentina, and Mexico.
Our mission: to ensure every market radiated pure “Aperol energy” – from laser-focused influencer curation to high-impact media amplification – while fiercely protecting the brand’s reputation on one of the world’s most visible stages.
This was more than coordination; it was about setting a new global standard for brand experience, making sure every touchpoint, every market, and every moment delivered the unmistakable joy and authenticity that defines Aperol.
Operating across markets including the US, UK and Europe, we utilised our ‘No Sleep ‘Til Brooklyn’ model to deliver in real time across time zones. We produced global playbooks, press toolkits, talent briefs and run-of-show documents—keeping every team aligned and every detail on-brand.
Talent was a critical part of the experience. We managed and hosted three tiers of creators: paid talent contracted by Aperol, organic talent invited in advance from local markets, and spontaneous talent identified live on the ground and welcomed into the Aperol Piazza.
Overall, we hosted and managed a total of 58 paid and organic international talent across two weekends. Manifest’s role went beyond comms—we were the operational lead, cultural gatekeeper and strategic anchor, delivering a world-class brand presence at the world’s most high-profile music festival.
