Green Choice — Peanut Butter Beauty

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  • Campaign
  • Advertising
  • Video Production
  • Influencer Relations
  • Social Media
  • Content Production
  • Public Relations
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Green Choice — Peanut Butter Beauty

Breaking convention and highlighting the natural, organic ingredients in Green Choice products by creating a peanut butter beauty routine.

Green Choice’s peanut butter is all natural and organic containing just two ingredients: 99,6% peanuts and a pinch of sea salt. We wanted to hero its all natural ingredients which are packed with vitamins and antioxidants in an innovative and creative way so we created the world’s first peanut butter-based beauty routine.

The Challenge

Make Green Choice stand out in a crowded but overlooked category

We made 100% natural and organic peanut butter the year’s hottest beauty trend

We created a suite of content inspired by the beauty industry including two tutorial videos and still imagery to illustrate the two must-have Green Choice ‘products’ - a peanut butter serum and a face mask. The campaign was activated across organic social, paid ads on Instagram reels, TikTok, Pinterest and seeded with influencers.

Our Approach

The Results

The campaign drove high engagement across Instagram and TikTok, with the existing Green Choice community and beyond — enamoured by this surprising new use for their favourite product.





Social media engagement rate



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