Green Choice — Peanut Butter Beauty
- Video Production
- Influencer Relations
- Social Media
- Content Production
- Public Relations
Breaking convention and highlighting the natural, organic ingredients in Green Choice products by creating a peanut butter beauty routine.
Green Choice’s peanut butter is all natural and organic containing just two ingredients: 99,6% peanuts and a pinch of sea salt. We wanted to hero its all natural ingredients which are packed with vitamins and antioxidants in an innovative and creative way so we created the world’s first peanut butter-based beauty routine.
We created a suite of content inspired by the beauty industry including two tutorial videos and still imagery to illustrate the two must-have Green Choice ‘products’ - a peanut butter serum and a face mask. The campaign was activated across organic social, paid ads on Instagram reels, TikTok, Pinterest and seeded with influencers.