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In one sentence:
A Manifest Brand Strategist is responsible for strategic thinking at Brand level, bridging the gap between insights and creative ideation with channel-agnostic strategies framed around a positive impact on the world.
A Brand Strategist’s brief:
You’re here to develop unified brand communication strategies that address client business goals and establish a platform for brand growth and creative communications campaigns. A Manifest Brand Strategist plays a lead role in our brand services, turning insights into recommendations and brand frameworks. They also provide strategic direction for creative campaigns, building insight-led strategic platforms and working with conceptual creatives to establish campaigns that will have a positive impact on the world and meet the business objectives of the brief.
Your job is to inspire the entire Manifest team to push the bar strategically and creatively, turning insights into award-winning, significant brands and campaigns, which in turn deliver measurable impact and long-term business value for clients.
While continuously looking for future opportunities, you should always keep your eye on the clients in the building, ensuring the agency is maintaining strategic integrity in the work it produces at all levels and in all disciplines.
What is expected of a Brand Strategist:
You will help to build brands from scratch, working within our brand services team to deliver brand playbooks, strategic counsel and other consultancy. You will also guide and develop client marketing communications by providing strategic solutions to business objectives that provide a platform for the creative development process, working with creative execution teams to maintain strategic direction at every stage.
You are focused on providing compelling proposals and writing detailed insight-driven recommendations for new and existing clients, as well as continuously looking for opportunities to cross-sell and up-sell agency value through strategic services. You understand all of Manifest’s products and services and are able to package them up in the best way to achieve clients’ business objectives.
You are expected to brief our insights team thoroughly, before analysing and defining their results to drive better creative solutions and help us make a difference to our clients’ businesses and in turn their audience’s lives. You are responsible for identifying trends, defining the customers, and identifying areas of resonance for our clients that will help achieve their strategic brand and business ambitions.
You need to have an appetite for all strategic elements of brand communications including brand positioning, corporate messaging, creative content and paid, earned, social and owned media programming. You will champion the strategic process at all levels and inspire the team to deliver consistently high quality, purpose-driven work. You will never stop learning, and will bring fresh thinking to our work.
We have thrown out the rule book when it comes to corporate benefits and instead built a programme that helps support happiness at home and at work. We call it Manifest Balance.
Our benefits are not only incentives to join, but catalysts for lifestyle changes, support during the bad times and the good, and just fun things to bring the team together. They include:
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