In Session events

Knowledge as power

In Session is a regular knowledge webinar series from the INCITE team.

You can register for updates on In Session here and get tickets for each session on our Eventbrite page.

Measurement & Reporting

How reporting and evaluation has evolved, get to grips with the latest tools and trends in omni-channel reporting and use evaluation to improve the creative process and agility of campaigns.

Hard Numbers and Soft Excuses

Why measurement of campaign impact has never been easier

With Darryl Sparey, Hard Numbers

The communications industry is notoriously bad at measurement and evaluation, but in an era defined by new tools and data, the excuses have run out. Join Darryl Sparey, co-founder of Hard Numbers and measurement aficionado for a look at their latest tools and evaluation strategies that are removing the smoke and mirrors from the comms game.

Highlights coming soon

Data’s Gone Viral

How data fought the COVID-19 crisis and what we can learn from it

with Dr Meaghan Kall, Public Health England

Join Principal Epidemiologist at Public Health England, Dr Meaghan Kall as she explains what we can learn from the data collection, visualisation and politicisation during the COVID-19 crisis.

Highlights coming soon

Beyond the Basics

Levelling up brand insights and evaluation

with Kristian Hoareau Foged, Simply Thought

‘AVE is Dead’ is dead. It’s time to level-up. Join data and insights expert Kristian Hoareau Foged in exploring what lies beyond the basics of evaluation, and how new tech can help us set our sights higher than ever.

Highlights coming soon

Testing, Testing

Methods and examples of iterative learning in digital design

with Patrick Johnson

Testing, testing… for an expert view on how data from testing can improve digital experiences, look no further. Join Patrick Johnson under the hood of digital performance.

Highlights coming soon

Brands in a New Normal

What the landscape for brands is looking like for 2021 in a post-pandemic world.

The Next Normal

How the world of marketing & work is evolving

With Danny Denhard, Focus

Thursday 4th February, 3.00pm (UK)

Danny outlines what the future of the office looks like and why connected teams, integrated company culture and hybrid workplaces are imperative for a company’s success.

Highlights coming soon

The Post Pandemic Playbook

Understanding the cultural changes to expect in a post-lockdown world

With Mark Adams, Vice

Wednesday 10th February, 3.00pm (UK)

Mark Adams, Head of Innovation at Vice, takes us through his vision for a post covid world of brands and customer interactions and expectations

Highlights coming soon

The Business of Change

How brands have emerged as the principle driver of positive change

With Gustav Stenbeck, Mestro

Wednesday 17th February, 3.00pm (UK)

Join Mestro founder and serial investor, Gustav Stenbeck in this enlightening session about the evolution of brand purpose, how business has become a principle driver for positive social change, and why that’s a commercial imperative for brands in a fast-changing world.

Highlights coming soon

Post-BLM: Separating the woke from the joke

Turning around PR’s diversity problem

With Elizabeth Bananuka, bme pr pros

Wednesday 24th February, 3.00pm (UK)

The comms industry in the UK is 94% white and produces nearly two-thirds of the content we consume. Join Elizabeth Bananuka in exploring the legacy of these issues, what needs to change, and how the industry is finally facing up to the challenge.

Highlights coming soon

Adaptation — The key to Survival

Why reinvention is crucial to successful leadership

With Mia Kleregård, Tesla

Wednesday 3rd March, 3.00pm (UK)

Mia Kleregård discusses the ever-changing landscape and the reinvention & responsibility it lays on leadership in every organisation.

Tickets →

Behaviour Design

Behavioural economics meets design thinking in this cutting-edge series inspiring marketers to ‘go upstream’ of traditional performance metrics to think of themselves as behaviour architects. Learn how scientific theory help us develop more effective ideas, and sell them more precisely in the boardroom.

Building Braincare: Creating a category & product that sticks

With Dan Marray-Serter, Heights

Dan Murray-Serter discusses how Heights drove adoption & retention in the market using tools, habits & data analysis.

Highlights coming soon

Screen Burn — achieving a better work/life/tech blend in the creative industries

With Becca Caddy

Even before the COVID-19 pandemic, the creative industries were suffering a mental health crisis. Join journalist and author, Becca Caddy as she outlines the realistic ways to improve our work/life/tech balance identified in her new book, Screen Time.

Highlights coming soon

Understanding Stupid: using behavioural economics to understand irrational choices

With Shayoni Lynn, Lynn PR

In a world obsessed with artificial intelligence, behavioural economics casts light on the ‘natural stupidity’ that steers us all. In this session, Shayoni Lynn FCIPR FPRCA CMPRCA, founder of strategic communications and behavioural insights agency Lynn PR, will discuss how the mental shortcuts we take to make quick decisions can often lead to irrational choices.

Highlights coming soon

Behaviour-led Design: The Science Behind the Art

With Steve Brunt, The Behaviours Agency

How does the field of behavioural science influence the design process? In this session, Steve Brunt, Planning Director at The Behaviour Agency unpicks the science that shapes behaviour-led design, and how it can inform the entire marketing mix, from B2C to B2B.

Highlights coming soon

Workplace Culture

Culture is at once the most intangible aspect of a business, with the most tangible impact on performance. This series unpicks where good culture comes from, how it can improve creativity and commercial impact, and how marketing team ‘culture’ has changed in the 21st Century.

Inside the Wellness Revolution – Building a Billion $ industry

with Michael Acton Smith, Calm

Why mental health and sleep have become cornerstones to our lives and how brands can play in the space.

Highlights Coming Soon

Breaking the Mould — Running an All-Female Kitchen Empire

with Asma Khan, Darjeeling Express

Join Asma Khan for this exclusive session on changing the world of London restaurants.

Highlights Coming Soon

Navigating Workplace Sh*tstorms

with Cate Sevilla

Cate joins us to discuss details of her new book which includes surviving nightmare bosses, avoiding burnout, ditching comparison culture & more.

Highlights Coming Soon

Futureproofing Communications

From diversity & inclusion to digital transformation, the creative industries are evolving at an accelerated pace. This programme looks at the shape of communications to come, helping individuals, agencies and brand team adapt to the changing demands of the market, the media and the world at large.

Sex & Drugs & Vegan Sausage Rolls

with Jenny Kleeman

Monday 9th November, 3pm (GMT)

Jenny Kleeman unpacks the ethics of the unique stories she tells with great empathy, delving into the human impact of situations.

Highlights Coming Soon

Life’s a Pitch – why and how the pitch process should evolve

with Jon Evans, The Uncensored CMO

Wednesday 18th November, 3pm (GMT)

The Uncensored CMO, Jon Evans discusses what’s broken about the pitch process, and how brands and agencies can approach it differently.

Highlights Coming Soon

The Art of Culture Jacking

with Chomoi Picho-Owiny, Manifest

Friday 20th November, 3pm (GMT)

Chomoi Picho-Owiny, Creative Director for Manifest, is making the case for relevancy, product re-design and a little bit more Grime.

Highlights Coming Soon

Beyond Sustainability

Are we shooting too low when we talk about ‘sustainability’? In the face of the climate crisis, what is the role of brands in helping to change the world for the better? How do we go beyond mitigating our impact on the planet, and setting our sights instead on a net positive impact on the planet and the people who live here?

BrewDog: Tomorrow starts today

with James Watt

An exclusive Q&A with BrewDog founder James Watt the craft beer brand’s carbon neutral future

Highlights →

WTF is ESGP? Why doing good is good business

with Nik Govier

Understanding ESGP with Nik Govier of Blurred

Highlights →

Business Unusual – How purpose is reshaping our economy

with Ola Jönsson, Coest

Cofounder of Coest Ola Jönsson talks to us about what the word business means

Highlights →

In Conversation with Jimi Famurewa

Friday, 16th October, 4pm (GMT)

Julian Obubo hosts Jimi Famurewa to celebrate Black History Month

Highlights →

Plan B – WTF is B-Corp & how does it shape brands and agencies?

Wednesday, 28th October, 3pm (GMT)

John Brown, founder at Don’t Cry Wolf hosts a talk about why agencies achieve B-Corp status, & why more brands and agencies should pursue it

Highlights →

Our free archive


Death Knell of the Brainstorm

with Karel Kumar, Manifest

Rethink the way ideas are generated in an age of remote working.

Highlights →

What Kids Want from Brands

an in-depth Q&A session

We asked three switched on, activist kids their thoughts on what brands can do to change the world.

Highlights →

Be More Pirate

with Alex Barker

A frontline perspective on the courage and conviction required to rewrite the rules of the 21st century.

Highlights →

Driven by Data

A 30-minute turbo session with Sam Cookney

In this packed 30-minute turbo session, Sam will explain how to use data and measurement at every stage of your influencer campaigns to maximise your results.

Highlights →

When should a brand shut up?

Hosted by Bec Chelin & Lee Benecke

Exploring brand rep, remaining authentic, and the importance of avoiding tokenism.

Highlights →

How to be an Anti-Racist company

Hosted by Julian Obubo

We go back through history to understand the origins of the concept of race, and examine how we have been conditioned to see the world through the lens of race for centuries.

Highlights →

Sticking it
to stigma

Hosted by Jessica Becker & Ali Maynard James

Sticking it to stigma explores the questions of influence, authenticity, and a brand’s place in fighting stigmas.

Highlights →

The ‘S’ Word: shaping a strategy in brand communications

Hosted by Alex Myers & Julian Obubo

Understanding how a ‘significant brand’ needs to focus on change, rather than channels.

Highlights →

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