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In Session is a regular knowledge webinar series from the INCITE team.
You can register for updates on In Session here and get tickets for each session on our Eventbrite page.
How reporting and evaluation has evolved, get to grips with the latest tools and trends in omni-channel reporting and use evaluation to improve the creative process and agility of campaigns.
Why measurement of campaign impact has never been easier
With Darryl Sparey, Hard Numbers
The communications industry is notoriously bad at measurement and evaluation, but in an era defined by new tools and data, the excuses have run out. Join Darryl Sparey, co-founder of Hard Numbers and measurement aficionado for a look at their latest tools and evaluation strategies that are removing the smoke and mirrors from the comms game.
Highlights coming soon
How data fought the COVID-19 crisis and what we can learn from it
with Dr Meaghan Kall, Public Health England
Join Principal Epidemiologist at Public Health England, Dr Meaghan Kall as she explains what we can learn from the data collection, visualisation and politicisation during the COVID-19 crisis.
Highlights coming soon
Levelling up brand insights and evaluation
with Kristian Hoareau Foged, Simply Thought
‘AVE is Dead’ is dead. It’s time to level-up. Join data and insights expert Kristian Hoareau Foged in exploring what lies beyond the basics of evaluation, and how new tech can help us set our sights higher than ever.
Highlights coming soon
Methods and examples of iterative learning in digital design
with Patrick Johnson
Testing, testing… for an expert view on how data from testing can improve digital experiences, look no further. Join Patrick Johnson under the hood of digital performance.
Highlights coming soon
What the landscape for brands is looking like for 2021 in a post-pandemic world.
How the world of marketing & work is evolving
With Danny Denhard, Focus
Thursday 4th February, 3.00pm (UK)
Danny outlines what the future of the office looks like and why connected teams, integrated company culture and hybrid workplaces are imperative for a company’s success.
Highlights coming soon
Understanding the cultural changes to expect in a post-lockdown world
With Mark Adams, Vice
Wednesday 10th February, 3.00pm (UK)
Mark Adams, Head of Innovation at Vice, takes us through his vision for a post covid world of brands and customer interactions and expectations
Highlights coming soon
How brands have emerged as the principle driver of positive change
With Gustav Stenbeck, Mestro
Wednesday 17th February, 3.00pm (UK)
Join Mestro founder and serial investor, Gustav Stenbeck in this enlightening session about the evolution of brand purpose, how business has become a principle driver for positive social change, and why that’s a commercial imperative for brands in a fast-changing world.
Highlights coming soon
Turning around PR’s diversity problem
With Elizabeth Bananuka, bme pr pros
Wednesday 24th February, 3.00pm (UK)
The comms industry in the UK is 94% white and produces nearly two-thirds of the content we consume. Join Elizabeth Bananuka in exploring the legacy of these issues, what needs to change, and how the industry is finally facing up to the challenge.
Highlights coming soon
Why reinvention is crucial to successful leadership
With Mia Kleregård, Tesla
Wednesday 3rd March, 3.00pm (UK)
Mia Kleregård discusses the ever-changing landscape and the reinvention & responsibility it lays on leadership in every organisation.
Behavioural economics meets design thinking in this cutting-edge series inspiring marketers to ‘go upstream’ of traditional performance metrics to think of themselves as behaviour architects. Learn how scientific theory help us develop more effective ideas, and sell them more precisely in the boardroom.
With Dan Marray-Serter, Heights
Dan Murray-Serter discusses how Heights drove adoption & retention in the market using tools, habits & data analysis.
Highlights coming soon
With Becca Caddy
Even before the COVID-19 pandemic, the creative industries were suffering a mental health crisis. Join journalist and author, Becca Caddy as she outlines the realistic ways to improve our work/life/tech balance identified in her new book, Screen Time.
Highlights coming soon
With Shayoni Lynn, Lynn PR
In a world obsessed with artificial intelligence, behavioural economics casts light on the ‘natural stupidity’ that steers us all. In this session, Shayoni Lynn FCIPR FPRCA CMPRCA, founder of strategic communications and behavioural insights agency Lynn PR, will discuss how the mental shortcuts we take to make quick decisions can often lead to irrational choices.
Highlights coming soon
With Steve Brunt, The Behaviours Agency
How does the field of behavioural science influence the design process? In this session, Steve Brunt, Planning Director at The Behaviour Agency unpicks the science that shapes behaviour-led design, and how it can inform the entire marketing mix, from B2C to B2B.
Highlights coming soon
Culture is at once the most intangible aspect of a business, with the most tangible impact on performance. This series unpicks where good culture comes from, how it can improve creativity and commercial impact, and how marketing team ‘culture’ has changed in the 21st Century.
with Michael Acton Smith, Calm
Why mental health and sleep have become cornerstones to our lives and how brands can play in the space.
Highlights Coming Soon
with Asma Khan, Darjeeling Express
Join Asma Khan for this exclusive session on changing the world of London restaurants.
Highlights Coming Soon
with Cate Sevilla
Cate joins us to discuss details of her new book which includes surviving nightmare bosses, avoiding burnout, ditching comparison culture & more.
Highlights Coming Soon
From diversity & inclusion to digital transformation, the creative industries are evolving at an accelerated pace. This programme looks at the shape of communications to come, helping individuals, agencies and brand team adapt to the changing demands of the market, the media and the world at large.
with Jenny Kleeman
Monday 9th November, 3pm (GMT)
Jenny Kleeman unpacks the ethics of the unique stories she tells with great empathy, delving into the human impact of situations.
Highlights Coming Soon
with Jon Evans, The Uncensored CMO
Wednesday 18th November, 3pm (GMT)
The Uncensored CMO, Jon Evans discusses what’s broken about the pitch process, and how brands and agencies can approach it differently.
Highlights Coming Soon
with Chomoi Picho-Owiny, Manifest
Friday 20th November, 3pm (GMT)
Chomoi Picho-Owiny, Creative Director for Manifest, is making the case for relevancy, product re-design and a little bit more Grime.
Highlights Coming Soon
Are we shooting too low when we talk about ‘sustainability’? In the face of the climate crisis, what is the role of brands in helping to change the world for the better? How do we go beyond mitigating our impact on the planet, and setting our sights instead on a net positive impact on the planet and the people who live here?
with James Watt
An exclusive Q&A with BrewDog founder James Watt the craft beer brand’s carbon neutral future
with Nik Govier
Understanding ESGP with Nik Govier of Blurred
with Ola Jönsson, Coest
Cofounder of Coest Ola Jönsson talks to us about what the word business means
Friday, 16th October, 4pm (GMT)
Julian Obubo hosts Jimi Famurewa to celebrate Black History Month
Wednesday, 28th October, 3pm (GMT)
John Brown, founder at Don’t Cry Wolf hosts a talk about why agencies achieve B-Corp status, & why more brands and agencies should pursue it
Highlights
with Karel Kumar, Manifest
Rethink the way ideas are generated in an age of remote working.
an in-depth Q&A session
We asked three switched on, activist kids their thoughts on what brands can do to change the world.
with Alex Barker
A frontline perspective on the courage and conviction required to rewrite the rules of the 21st century.
A 30-minute turbo session with Sam Cookney
In this packed 30-minute turbo session, Sam will explain how to use data and measurement at every stage of your influencer campaigns to maximise your results.
Hosted by Bec Chelin & Lee Benecke
Exploring brand rep, remaining authentic, and the importance of avoiding tokenism.
Hosted by Julian Obubo
We go back through history to understand the origins of the concept of race, and examine how we have been conditioned to see the world through the lens of race for centuries.
Hosted by Jessica Becker & Ali Maynard James
Sticking it to stigma explores the questions of influence, authenticity, and a brand’s place in fighting stigmas.
Hosted by Alex Myers & Julian Obubo
Understanding how a ‘significant brand’ needs to focus on change, rather than channels.
